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small business · ~25 min

Should I raise prices now? (small business)

Last verified: 2026-09-08Lumina seed `raise-prices-now-decision`

Not pricing, tax, or legal advice. Paths are options—you own the call. No invented market rates.

Top picks

Best Overall

Claude

Holds labeled paths and paste-only rules without inventing numbers.

Open Claude

Best Free

ChatGPT Free

Fast scorecard + path labels from one pack.

Open ChatGPT

Best Power-User

Claude + second pass in ChatGPT

Tree in one; invented-fact / tone check in the other. Gemini is also solid. You own the call—AI only structures options.

Open Claude

Protocol

  1. Paste facts (5–8 min).

    Assemble only what you actually know. Mark gaps [MISSING] / [NEED FACT]. Do not invent rates, BATNA, legal outcomes, or benchmarks. This small-business go / selective / hold gate is not a price-increase letter, not a job quote (service-estimate-from-job-notes), and not a SKU keep/kill (keep-discount-or-discontinue-sku-decision).

    Paths at a glance

    PathLean this way when (from your paste)
    A — Raise across the boardCosts up across offerings; margins below your floor; churn tolerance allows a list move you can defend with your facts.
    B — Raise only low-margin SKUsMix is uneven—some lines healthy, some below your floor; you can name which SKUs.
    C — Repackage (hold list)Customers sensitive to list price; you can bundle, shrink scope, or change packaging without inventing new market rates.
    D — Hold + cut costChurn risk high or demand soft per your notes; you have real cost cuts to pursue first.
  2. Lock decision-tree rules (step 2).

    Paste the rules first so the model cannot mint market rates, competitor prices, or an always-raise prescription.

    Copy-paste prompt

    Help me run a RAISE-PRICES-NOW decision tree.
    Hard rules:
    - Use ONLY costs, margins, churn facts, and competitor notes I paste. Do not invent market rates, industry-standard increases, or competitor prices.
    - Output FACTS vs [MISSING], a scorecard, and exactly 4 labeled paths—not one prescription.
    - Paths: Path A Raise across board / Path B Raise only low-margin SKUs / Path C Repackage (hold list) / Path D Hold + cut cost.
    - Optional customer notice wording ONLY after I choose a path, using only numbers/dates I authorize.
    - Not pricing, tax, or legal advice. I decide.
    Confirm in one sentence, then wait for my pack.
  3. Fill pack (step 3a) and generate (step 3b).

    Paste the pack, then send the generate command. The model must not pick a path for you.

    Paste pack

    COST CHANGES (what rose, by how much, period)—only real numbers: [or MISSING]
    CURRENT MARGINS BY LINE / OVERALL: [or MISSING]
    MY MARGIN FLOOR: [or NEED FACT]
    CHURN TOLERANCE / RECENT LOST CUSTOMERS (facts): [or MISSING]
    COMPETITOR PRICE NOTES I ACTUALLY HAVE: [or NONE—do not invent]
    DEMAND SIGNAL (pipeline, bookings—facts only): [ ]
    CUSTOMER SEGMENTS I CAN TREAT DIFFERENTLY: [or NONE]
    CONTRACT / NOTICE CONSTRAINTS: [or MISSING]
    COST CUTS I CAN ACTUALLY MAKE: [or NONE]

    After you send the filled pack, copy the Generate command in the next box and paste it into the SAME chat so the AI runs the decision tree / produces the output.

    Generate command — copy and send this next (same chat)

    Build the decision tree now:
    1) Facts vs [MISSING]
    2) Scorecard table: Criterion | My fact | Lean (+/0/− or NEED FACT) | Note
    3) Path A Raise across board / Path B Raise only low-margin / Path C Repackage hold list / Path D Hold + cut cost — for each: when it fits, what must be true from my pack, 3 owner-verify bullets
    4) Do NOT pick for me. Do not invent facts.
  4. Choose a path (step 4); optional wording.

    Only after you pick a labeled path. Owner-verify: facts still match your pack; [MISSING] gaps filled or accepted; any sendable wording uses only terms you authorize.

    Path wording

    I chose Path [A/B/C/D]. If a customer notice is needed, draft a short notice using ONLY prices, %, and effective dates I authorize: [ ].
    No invented justifications or competitor comparisons. Mark [NEED FACT].
  5. Second-model check (step 5).

    In the other tool, paste the tree or notice plus your fact pack:

    Second-model check

    Here is a raise-prices decision tree / notice from another assistant plus my fact pack.
    Find: (1) invented rates or competitor claims, (2) forced always-raise advice, (3) SKUs raised that I didn't list, (4) missing notice dates I still need.
    Return only corrections.
  6. Human decide and act (step 6).

    Pick one path. Fill [NEED FACT] gaps from real sources. Send or implement yourself—AI drafts are not approvals, contracts, classifications, or tax elections. After you keep quoting work, use the service-estimate how-to. SKU-level keep/kill is a different tree.

When not to

  • Do not invent market rates, competitor prices, or guaranteed churn outcomes.
  • Regulated pricing, contracts with price locks, or antitrust-sensitive markets—use counsel.
  • Skip if you lack cost and margin facts—pull books first.
  • Not a substitute for a full price-increase letter. This is the decision gate.

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