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small business · ~25 min

Should I raise prices now? (small business)

Last verified: 2026-09-08

Not pricing, tax, or legal advice. Paths are options—you own the call. No invented market rates.

Top picks

Best Overall

Claude

Holds labeled paths and paste-only rules without inventing numbers.

Open Claude

Best Free

ChatGPT Free

Fast scorecard + path labels from one pack.

Open ChatGPT

Best Power-User

Claude + second pass in ChatGPT

Tree in one; invented-fact / tone check in the other. Gemini is also solid. You own the call—AI only structures options.

Open Claude

Protocol

  1. Step 1 of 6

    Paste facts (5–8 min).

    Assemble only what you actually know. Mark gaps [MISSING] / [NEED FACT]. Do not invent rates, BATNA, legal outcomes, or benchmarks. This small-business go / selective / hold gate is not a price-increase letter, not a job quote, and not a keep-or-discontinue call for one product.

    Paths at a glance

    PathLean this way when (from your paste)
    A — Raise across the boardCosts up across offerings; margins below your floor; churn tolerance allows a list move you can defend with your facts.
    B — Raise only low-margin SKUsMix is uneven—some lines healthy, some below your floor; you can name which SKUs.
    C — Repackage (hold list)Customers sensitive to list price; you can bundle, shrink scope, or change packaging without inventing new market rates.
    D — Hold + cut costChurn risk high or demand soft per your notes; you have real cost cuts to pursue first.
  2. Step 2 of 6

    Lock decision-tree rules (step 2).

    Paste the rules first so the model cannot mint market rates, competitor prices, or an always-raise prescription.

    Copy-paste prompt

    Help me run a RAISE-PRICES-NOW decision tree.
    Hard rules:
    - Use ONLY costs, margins, churn facts, and competitor notes I paste. Do not invent market rates, industry-standard increases, or competitor prices.
    - Output FACTS vs [MISSING], a scorecard, and exactly 4 labeled paths—not one prescription.
    - Paths: Path A Raise across board / Path B Raise only low-margin SKUs / Path C Repackage (hold list) / Path D Hold + cut cost.
    - Optional customer notice wording ONLY after I choose a path, using only numbers/dates I authorize.
    - Not pricing, tax, or legal advice. I decide.
    Confirm in one sentence, then wait for my pack.
  3. Step 3 of 6

    Fill pack (step 3a) and generate (step 3b).

    Paste the pack, then send the generate command. The model must not pick a path for you.

    Paste pack

    COST CHANGES (what rose, by how much, period)—only real numbers: [or MISSING]
    CURRENT MARGINS BY LINE / OVERALL: [or MISSING]
    MY MARGIN FLOOR: [or NEED FACT]
    CHURN TOLERANCE / RECENT LOST CUSTOMERS (facts): [or MISSING]
    COMPETITOR PRICE NOTES I ACTUALLY HAVE: [or NONE—do not invent]
    DEMAND SIGNAL (pipeline, bookings—facts only): [ ]
    CUSTOMER SEGMENTS I CAN TREAT DIFFERENTLY: [or NONE]
    CONTRACT / NOTICE CONSTRAINTS: [or MISSING]
    COST CUTS I CAN ACTUALLY MAKE: [or NONE]

    After you send the filled pack, copy the Generate command in the next box and paste it into the SAME chat so the AI runs the decision tree / produces the output.

    Generate command — copy and send this next (same chat)

    Build the decision tree now:
    1) Facts vs [MISSING]
    2) Scorecard table: Criterion | My fact | Lean (+/0/− or NEED FACT) | Note
    3) Path A Raise across board / Path B Raise only low-margin / Path C Repackage hold list / Path D Hold + cut cost — for each: when it fits, what must be true from my pack, 3 owner-verify bullets
    4) Do NOT pick for me. Do not invent facts.
  4. Step 4 of 6

    Choose a path (step 4); optional wording.

    Only after you pick a labeled path. Owner-verify: facts still match your pack; [MISSING] gaps filled or accepted; any sendable wording uses only terms you authorize.

    Path wording

    I chose Path [A/B/C/D]. If a customer notice is needed, draft a short notice using ONLY prices, %, and effective dates I authorize: [ ].
    No invented justifications or competitor comparisons. Mark [NEED FACT].
  5. Step 5 of 6

    Second-model check (step 5).

    In the other tool, paste the tree or notice plus your fact pack:

    Second-model check

    Here is a raise-prices decision tree / notice from another assistant plus my fact pack.
    Find: (1) invented rates or competitor claims, (2) forced always-raise advice, (3) SKUs raised that I didn't list, (4) missing notice dates I still need.
    Return only corrections.
  6. Step 6 of 6

    Human decide and act (step 6).

    Pick one path. Fill [NEED FACT] gaps from real sources. Send or implement yourself—AI drafts are not approvals, contracts, classifications, or tax elections. If you are still quoting jobs, use the service-estimate how-to. SKU-level keep/kill is a different tree.

When not to

  • Do not invent market rates, competitor prices, or guaranteed churn outcomes.
  • Regulated pricing, contracts with price locks, or antitrust-sensitive markets—use counsel.
  • Skip if you lack cost and margin facts—pull books first.
  • Not a substitute for a full price-increase letter. This is the decision gate.

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