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small business · ~20 min

Should I discount to close the deal? (small business)

Last verified: 2026-09-08Lumina seed `discount-to-close-decision`

Not pricing or legal advice. Paths are options—you own the commercial call. No invented ROI or competitor quotes.

Top picks

Best Overall

Claude

Holds labeled paths and paste-only rules without inventing numbers.

Open Claude

Best Free

ChatGPT Free

Fast scorecard + path labels from one pack.

Open ChatGPT

Best Power-User

Claude + second pass in ChatGPT

Tree in one; invented-fact / tone check in the other. Gemini is also solid. You own the call—AI only structures options.

Open Claude

Protocol

  1. Paste facts (5–8 min).

    Assemble only what you actually know. Mark gaps [MISSING] / [NEED FACT]. Do not invent rates, BATNA, legal outcomes, or benchmarks. This small-business commercial gate sits before sales-objection-pack-from-notes (reply craft). Not a generic discount email dump. No invented ROI, competitor quotes, or “standard” discount percentages.

    Paths at a glance

    PathLean this way when (from your paste)
    A — Hold priceAsk is pressure-only; value is clear; discount would breach your margin floor.
    B — Value-add instead of $ offYou can add a real deliverable/term you already price or can deliver—without inventing free forever.
    C — Small time-boxed discountYou authorize a capped % or $ and an expiry; floor still holds after the cut.
    D — WalkBuyer needs a price below your floor with no offsetting terms; opportunity cost favors other pipeline.
  2. Lock decision-tree rules (step 2).

    Paste the rules first so the model cannot mint ROI, competitor quotes, or a discount larger than you authorize.

    Copy-paste prompt

    Help me run a DISCOUNT-TO-CLOSE decision tree.
    Hard rules:
    - Use ONLY price, margin floor, buyer asks, and value-adds I paste. Do not invent ROI, competitor quotes, or discounts others get.
    - Paths: Path A Hold price / Path B Value-add instead of $ off / Path C Small time-boxed discount / Path D Walk.
    - If Path C, use only the max $/% and expiry I authorize—never enlarge them.
    - Optional reply wording ONLY after I choose a path.
    - Not legal or pricing-regulation advice. I decide.
    Confirm in one sentence, then wait for my pack.
  3. Fill pack (step 3a) and generate (step 3b).

    Paste the pack, then send the generate command. The model must not pick a path for you.

    Paste pack

    DEAL / OFFER SUMMARY: [ ]
    LIST / QUOTED PRICE: [ ]
    MY MARGIN FLOOR (or fully loaded cost + minimum): [or NEED FACT]
    BUYER ASK (exact words if possible): [ ]
    BUYER CONSTRAINTS THEY STATED (budget cycle, must-have date): [or MISSING]
    COMPETITOR PRICE CLAIMS—only if verified by me: [or NONE—do not invent]
    VALUE-ADDS I CAN ACTUALLY DELIVER: [or NONE]
    MAX DISCOUNT $ OR % I AUTHORIZE IF ANY: [or NONE]
    EXPIRY / CONDITIONS I REQUIRE: [ ]
    PIPELINE ALTERNATIVE IF I WALK: [or MISSING]

    After you send the filled pack, copy the Generate command in the next box and paste it into the SAME chat so the AI runs the decision tree / produces the output.

    Generate command — copy and send this next (same chat)

    Build the decision tree now:
    1) Facts vs [MISSING]
    2) Scorecard table: Criterion | My fact | Lean (+/0/− or NEED FACT) | Note
    3) Path A Hold price / Path B Value-add / Path C Small time-boxed discount / Path D Walk — for each: when it fits, what must be true from my pack, 3 owner-verify bullets
    4) Do NOT pick for me. Do not invent facts.
  4. Choose a path (step 4); optional wording.

    Only after you pick a labeled path. Owner-verify: facts still match your pack; [MISSING] gaps filled or accepted; any sendable wording uses only terms you authorize.

    Path wording

    I chose Path [A/B/C/D]. Draft a short buyer-facing reply for that path only.
    Use only prices, value-adds, %/$, and dates I authorize. No invented competitor matching. Mark [NEED FACT].
  5. Second-model check (step 5).

    In the other tool, paste the tree or reply plus your pack:

    Second-model check

    Here is a discount-to-close tree / reply from another assistant plus my pack.
    Find: (1) discount larger than I authorized, (2) invented competitor or ROI claims, (3) value-adds I cannot deliver, (4) tone that caves or threatens without my OK.
    Return only corrections.
  6. Human decide and act (step 6).

    Pick one path. Fill [NEED FACT] gaps from real sources. Send or implement yourself—AI drafts are not approvals, contracts, classifications, or tax elections. After the commercial path is chosen, use the sales-objection how-to for reply craft.

When not to

  • Do not invent competitor prices, ROI, or “standard” discount percentages.
  • Regulated pricing or contract MFNs—use counsel.
  • Skip if you do not know your margin floor—calculate that first.
  • Not a substitute for objection-script recipes after the commercial path is chosen.

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