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write · ~25 min

Write listing variants from property facts only—Fair Housing check included, no invented square footage.

Last verified: 2026-09-07

Advertising must follow Fair Housing rules. This is not legal advice and not an appraisal. Do not invent amenities, square footage, schools, or flood status.

Top picks

Best Overall

Claude

Good at a mandatory Fair Housing pass on the draft.

Open Claude

Best Free

ChatGPT Free

Enough for one careful paste-and-review session.

Open ChatGPT

Best Power-User

Gemini

Useful if photos and fact sheets already live in Drive.

Open Gemini

Protocol

  1. Paste only verified property facts (5 min).

    Include beds, baths, sqft, lot, year, parking, HOA (if known), and amenities you have documented. If sqft is unknown, write UNKNOWN—do not estimate. Do not add a school rating, walk score, or “new roof” you have not verified.

  2. Lock Fair Housing and no invented amenities.

    The Fair Housing section is mandatory. The model must scan the draft for familial-status, disability, race, religion, sex, national-origin, and similar steering language.

    Copy-paste prompt

    Write real-estate listing copy from property facts I paste.
    
    Not legal advice. Not an appraisal.
    
    Hard rules:
    - Use only facts I provide. Do not invent sqft, lot size, year built, taxes, HOA fees, appliances, views, renovations, flood zone, or school names/ratings.
    - If a field is missing, write UNKNOWN and omit it from buyer-facing copy.
    - No steering. No preference or limitation based on race, color, national origin, religion, sex, familial status, or disability.
    - Do not mention “perfect for families,” “no kids,” “ideal for a young couple,” “safe for [group],” or similar.
    - Describe the property, not the people you hope will buy it.
    
    Output:
    1) MLS-style remarks (short)
    2) Long listing (150–220 words)
    3) Social teaser (400 characters max)
    4) Fair Housing review: flagged phrases + rewrites
    5) UNKNOWN fact list
    
    Confirm the rules, then wait for the fact sheet.
  3. Generate variants, then read the Fair Housing section.

    Paste the fact sheet. Read section 4 before you publish anything. If a phrase is flagged, use the rewrite or cut it.

    Generate command

    Here are the verified facts. Draft the three variants. Run the Fair Housing review on every line. Do not fill UNKNOWN sqft or amenities.
  4. Match the channel’s length, then a human publishes.

    MLS, Zillow, and social have different caps. You still submit through your brokerage tools. If you need a shorter MLS cut, use the block below.

    MLS length cut

    Cut the MLS remarks to the character limit I specify. Keep only facts I provided. Re-run the Fair Housing flag list on the shortened text. No new amenities.

When not to

  • Fair Housing is mandatory. Do not publish until you have run the Fair Housing review and cut steering or preference language (families, kids, “safe for,” protected-class hints).
  • Do not invent amenities, square footage, lot size, a finished basement, a view, a new roof, school ratings, or flood status. UNKNOWN stays UNKNOWN.
  • This is not legal advice. Brokerage compliance still reviews the live listing.
  • Skip this recipe if you only have photos and no fact sheet. Measure and pull the record first.

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