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small business · ~20 min

Draft praise and complaint Google review replies from your real policy—without inventing refunds, discounts, or private details.

Last verified: 2026-09-08

Drafts only. A human sends replies in Google Business Profile. Do not invent refunds, discounts, or private details. Not legal advice.

This pack is public-reply wording. Other should-I / vs calls—refunds, terms, vendors—are on the small business (SMB) decision trees hub.

Top picks

Best Overall

Claude

Strong tone control; holds “policy only” rules on complaint drafts.

Open Claude

Best Free

ChatGPT Free

Fast praise/complaint pairs for a small batch.

Open ChatGPT

Best Power-User

Claude + second pass in ChatGPT

Draft in one; hostility / invented-promise check in the other. Post replies in Google Business Profile after a human edit.

Open Claude

Protocol

  1. Step 1 of 5

    Assemble the reply pack inputs (5 min).

    Business name + one-line what you do, public contact for offline follow-up, your refund/reschedule/warranty policy in plain language (or “NONE—offer apology + offline contact only”), and 2–5 real sample reviews (praise + complaint). Redact customer phone/email/order IDs from the paste if they appear in the review text you copy.

  2. Step 2 of 5

    Lock honesty + public-reply rules.

    Paste the rules first so the model cannot invent a refund, discount, or private detail.

    Copy-paste prompt

    Help me draft Google Business Profile review replies.
    Hard rules:
    - Use ONLY my business facts and policy. Do not invent refunds, discounts, freebies, timelines, admissions of legal fault, or competitor comparisons.
    - Never quote or invent private customer details (phone, email, order #, address). Invite offline contact using ONLY the contact method I provide.
    - Praise replies: thank specifically for something named in the review; keep short (3–5 sentences).
    - Complaint replies: acknowledge the issue as stated, apologize for the experience without inventing root cause, state what I can offer from my policy (or mark [NEED FACT]), invite offline follow-up.
    - No sarcasm, blame, or arguments with the reviewer.
    - Output labeled drafts I can paste into Google—I send them myself.
    Confirm in one sentence, then wait for my pack.
  3. Step 3 of 5

    Fill pack (step 3a) and generate (step 3b).

    Fill the pack, then send the generate command. If a refund or timeline appears that you did not type, delete the sentence.

    Paste pack

    BUSINESS NAME: [ ]
    ONE-LINE WHAT WE DO: [ ]
    PUBLIC CONTACT FOR OFFLINE FOLLOW-UP (exactly as I will publish): [email / phone / form URL I own]
    MY POLICY (refund / remake / reschedule / warranty)—verbatim notes:
    [ ]
    VOICE NOTES (optional): [e.g. warm, short, no emojis]
    SAMPLE REVIEWS:
    ---
    [PRAISE #1 — paste review text]
    ---
    [COMPLAINT #1 — paste review text]
    ---
    [add more as needed]

    After you send the filled pack, copy the Generate command in the next box and paste it into the SAME chat so the AI runs the decision tree / produces the output.

    Generate command — copy and send this next (same chat)

    For each review: (1) Praise or Complaint label, (2) 1–2 sentence diagnosis of what to acknowledge, (3) draft reply ≤120 words, (4) list any [NEED FACT] before I can send. Do not invent policy.
  4. Step 4 of 5

    Second-model check (5 min).

    In the other tool, paste the drafts plus your policy:

    Second-model check

    Here are draft Google review replies from another assistant, plus my policy paste.
    Find: (1) any invented refund/discount/timeline not in my policy, (2) hostility or defensiveness, (3) private details that should stay offline, (4) generic praise that ignores specifics in the review.
    Return only corrections. I will send replies myself.
  5. Step 5 of 5

    Human send in Google Business Profile.

    Paste into GBP → Read reviews → Reply. Prefer short, nice, timely replies per Google’s guidance. Confirm the reply posts (moderation can delay). Do not auto-publish AI drafts unread.

When not to

  • Do not invent refunds, remakes, or admissions your policy/insurance does not support.
  • Do not argue facts or share private customer data in a public reply.
  • Skip AI if the review alleges discrimination, injury, or legal claims—route to counsel/owner first.
  • Do not use AI to mass-post identical templates that ignore each review’s specifics.

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